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HTC expected to launch first Facebook phone

HTC is expected to reveal its official partnership with the social networking site at the Mobile World Congress event in Barcelona next month, according to City AM.

The two new “high-end” smartphones are thought to have Facebook branding and colours and are understood to run on a version of Google’s Android operating system adjusted to display Facebook notifications and messages more prominently.

It is also expected that users will be able to call or email friends directly from information stored on Facebook.

Marketers, Meet the Feds' Very Own Yelp

BATAVIA, Ohio (AdAge.com) -- Many a service business has faced the challenge of dealing with consumer reviews -- the good, the bad and the ugly. Now, a federal agency that's charged with protecting consumer safety will start making product complaints public.

Facebook launches mobile app for non-smartphones

Facebook has launched a mobile app that works specifically on mid-market ’feature’ phones in a bid to increase its popularity in emerging markets.

The app is designed to improve navigation and contact synchronisation on more than 2,500 phones from manufacturers such as LG, Nokia and Sony Ericsson.

McDonald’s rolls out contactless payment

McDonald’s will become the first of the major fast food chains to roll out a contactless card payment service later this year.

Customers will be able to pay for food and drink costing £15 or less if their Visa debit or credit cards have the contactless feature enabled.

McDonald’s hopes the service, launched jointly with Visa Europe, will be in place at its 1,200 UK restaurants by this summer.

The Top 15 Marketing & Social Media Trends To Watch In 2011

Now that we are in the new year of planning, marketing teams everywhere are crafting and executing their plans for the next 12 months. It's going to be a busy and competitive year, and in looking back at 2010 there were plenty of big developments that point to a 2011 year filled with innovation, new business models, possibilities for new technologies like mobile and tablets and continued growth and attention on social media.

Donahoe vows to improve USPS' customer service, woo potential advertisers

Postmaster General Patrick Donahoe said January 14 that he will cut additional positions at the

“I want every experience to be a positive experience,” Donahoe said shortly after taking the oath of office as the 73rd postmaster general. “Satisfied customers come back.”

Marketing News Presents: Mobile Marketing in 2011: This Time It’s Different

In 2011, with advances in technology and mobile phone usage nearing critical mass with consumers, mobile marketing should be bigger than ever. Increasingly, mobile is where consumers are, and if consumers are there, marketers will need to be there too. Alex Campbell, CEO of mobile marketing firm Vibes Media, discusses the latest trends in mobile marketing and offers advice on some of the most effective mobile marketing tactics, including text messaging, apps and geolocation, and gives predictions on what’s next for mobile in 2011 and beyond.

8 Ways to Use the Web As a Headline Testing Laboratory

8 Ways to Use the Web As a Headline Testing Laboratory

A Market Of One

A Market Of One

Just because you do something (or don't do something) is no indication of how the market actually is and reacts.

Move Multicultural Marketing From the Ghetto to the Golf Course

I have attended every ANA Multicultural Marketing Conference since it started 11 years ago, and the one held this November in Miami Beach was by far the best. In his opening remarks, Gilbert Davila framed the conversation succinctly: "Yesterday's minorities have evolved into today's general market, blurring the lines between where one group ends and the other begins. The census will give us the impetus, energy and ammunition we need to no longer have to haggle over dollars allocated to multicultural marketing efforts. Plain and simple, those who do not follow the growth will stay behind."

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