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Advertisers: Reach Timeshifted Viewers with Online Video

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Television advertising offers an unparalleled opportunity for marketers to connect with a mass target audience. However, marketers relying solely on TV advertising to reach their intended audience may soon find themselves inconvenienced as a growing number of viewers are shifting their viewing patterns to other devices, chiefly the internet, for the flexibility and convenience they offer.

How to Combat Abandonment with Social Sign-On

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Retailers and web publishers know users don’t like creating a new account at every site they visit. But it could be costing them big in terms of completed purchases or other engagement metrics if they force users to fill out forms.

A survey conducted by Blue Research on behalf of Janrain, a provider of social login and sharing solutions, found that just 25% of web users will simply complete a new registration process when a site requires it. The rest would consider leaving or avoiding the site if possible, and most would not return.

How to Combat Abandonment with Social Sign-On

grafic.jpg

Retailers and web publishers know users don’t like creating a new account at every site they visit. But it could be costing them big in terms of completed purchases or other engagement metrics if they force users to fill out forms.

A survey conducted by Blue Research on behalf of Janrain, a provider of social login and sharing solutions, found that just 25% of web users will simply complete a new registration process when a site requires it. The rest would consider leaving or avoiding the site if possible, and most would not return.

Turnkey DIY Alternative For Online Focus Groups:

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uSamp Delivers Real-Time Participants for GutCheck’s Online Qualitative Market Research Chats

uSamp’s New SampleMarket 2.0 Panel Access Platform Serves Up Millions of U.S. Survey Respondents for GutCheck’s One-on-One Moderated Research Chats

Canadians Cautiously Optimistic About Economy Heading Into 2011: Survey

Canadians are expressing glimmers of optimism on the economy as we head into the New Year. TNS Canada’s Monthly Consumer Confidence Index showed a slight but significant gain of 2.3 points in January, beginning the year at 98.4.

uSamp Introduces SampleMarket™ 2.0:

Self-Serve Access to Online Survey Respondents in Real Time

Platform Achieves New Efficiencies and Transparency -- Complete Integration

With Expanded API, Centralized Control, Mobile Delivery Planned

Facebook Drives US Social Network Ad Spending Past $3 Billion In 2011

Social network advertising to account for 10.8% of online market

US marketers will spend $3.08 billion to advertise on social networking sites this year, eMarketer predicts.

Spending will be up 55% over the $1.99 billion advertisers devoted to social networks in 2010 and will rise by a further 27.7% next year to reach nearly $4 billion.

This year’s dramatic growth in spending will bring social media ad dollars to 10.8% of the total spent online in the US.

Simpson Carpenter Launches New Healthcare Division

Simpson Carpenter today announces that the agency is moving into healthcare and pharmaceutical research with the launch of a new division.

Heading up the new healthcare division will be career pharmaceutical market researcher Anna Sawka who joins from Aequus Research.

Is Google Gearing Up for Google Store

The announcement by the Wall street Journal that Google is about to introduce an online payment system to help facilitate e-commerce is good news. Google wallet will put them in a position to integrate all their services into a global one: the "Google Store".

Global Economic Prospects For 2011

The world economy has emerged from recession but the pace of recovery is slow, uneven and fraught with risks.

World output and trade have rebounded faster than initially expected and financial conditions have improved.

Nonetheless, developed countries grapple with the consequences of a massive rise in debt, while key players in the developing world attempt to rebalance their own economies. Euromonitor International looks at the world economy's performance in 2011 in the midst of uncertainty.

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