SWOT Analysis ITC


SWOT Analysis ITC

ITC is one of India's biggest and best-known private sector companies. In fact it is one of the World's most high profile consumer operations. This SWOT analysis is about ITC. Its businesses and brands are focused almost entirely on the Indian markets, and despite being most well-known for its tobacco brands such as Gold Flake, the business is now diversifying into new FMCG (Fast Moving Consumer Goods) brands in a number of market sectors - including cigarettes, hotels, paper, agriculture, packaged foods and confectionary, branded apparel, personal care, greetings cards, Information Technology, safety matches, incense sticks and stationery. Examples of its successful new FMCG products include:

  • Aashirvaad - India's most popular atta brand with over 50% market share. It is also present in spices and instant mixes.
  • Mint-o - Mint-0 Fresh is the largest cough lozenge brand in India.
  • Bingo! - a new introduction of finger snacks.
  • Kitchens of India - pre-prepared foods designed by ITC's master chefs.
  • Sunfeast - is ITC's biscuit brand (and the sub-brand is also used on some pasta products).


ITC leveraged it traditional businesses to develop new brands for new segments. For example, ITC used its experience of transporting and distributing tobacco products to remote and distant parts of India to the advantage of its FMCG products. ITC master chefs from its hotel chain are often asked to develop new food concepts for its FMCG business.

ITC is a diversified company trading in a number of business sectors including cigarettes, hotels, paper, agriculture, packaged foods and confectionary, branded apparel, personal care, greetings cards, Information Technology, safety matches, incense sticks and stationery.


The company's original business was traded in tobacco. ITC stands for Imperial Tobacco Company of India Limited. It is interesting that a business that is now so involved in branding continues to use its original name, despite the negative connection of tobacco with poor health and premature death.

To fund its cash guzzling FMCG start-up, the company is still dependant upon its tobacco revenues. Cigarettes account for 47 per cent of the company's turnover, and that in itself is responsible for 80% of its profits. So there is an argument that ITC's move into FMCG (Fast Moving Consumer Goods) is being subsidised by its tobacco operations. Its Gold Flake tobacco brand is the largest FMCG brand in India - and this single brand alone hold 70% of the tobacco market.


Core brands such as Aashirvaad, Mint-o, Bingo! And Sun Feast (and others) can be developed using strategies of market development, product development and marketing penetration.

ITC is moving into new and emerging sectors including Information Technology, supporting business solutions.

e-Choupal is a community of practice that links rural Indian farmers using the Internet. This is an original and well thought of initiative that could be used in other sectors in many other parts of the world. It is also an ambitious project that has a goal of reaching 10 million farmers in 100,000 villages. Take a look at eChoupal here http://www.itcportal.com/agri_exports/e-choupal_new.htm

ITC leverages e-Choupal in a novel way. The company researched the tastes of consumers in the North, West and East of India of atta (a popular type of wheat flour), then used the network to source and create the raw materials from farmers and then blend them for consumers under purposeful brand names such as Aashirvaad Select in the Northern market, Aashirvaad MP Chakki in the Western market and Aashirvaad in the Eastern market. This concept is tremendously difficult for competitors to emulate.

Chairman Yogi Deveshwar's strategic vision is to turn his Indian conglomerate into the country's premier FMCG business.

Per capita consumption of personal care products in India is the lowest in the world offering an opportunity for ITC's soaps, shampoos and fragrances under their Wills brand.


The obvious threat is from competition, both domestic and international. The laws of economics dictate that if competitors see that there is a solid profit to be made in an emerging consumer society that ultimately new products and services will be made available. Western companies will see India as an exciting opportunity for themselves to find new market segments for their own offerings.

ITC's opportunities are likely to be opportunities for other companies as well. Therefore the dynamic of competition will alter in the medium-term. Then ITC will need to decide whether being a diversified conglomerate is the most competitive strategic formation for a secure future.

TC was incorporated on August 24, 1910 under the name of 'Imperial Tobacco Company of India Limited'. Its beginnings were humble. A leased office on Radha Bazar Lane, Kolkata, was the centre of the Company's existence. The Company celebrated its 16th birthday on August 24, 1926, by purchasing the plot of land situated at 37, Chowringhee, (now renamed J.L. Nehru Road) Kolkata, for the sum of Rs 310,000.

cheap viagra tesco

cheap viagra usa <a href="http://viagraqso.com/">viagra pills</a> buy viagra philippines <a href=http://viagraqso.com/>buy viagra online</a> viagra buy in usa

instagram bottom bar

All instagram bots are dead now, only one working left. If you want unlimited instagram likes you must watch this: <a href=https://www.youtube.com/watch?v=UAz-u349Sdk>best bot for instagram</a>

Preview comment | Marketing research

Have you ever thought about creating an e-book or guest authoring on other websites? I have a blog based upon on the same ideas you discuss and would really like to have you share some stories/information. I know my audience would appreciate your work. If you are even remotely interested, feel free to shoot me an email. Feel free to visit my site :: different game - https://www.kookjij.nl/users/jonalfred


http://www.superbagsmarket.com/ http://www.superbagsmarket.com/louis-vuitton-bags-c-1.html http://www.superbagsmarket.com/hermes-bags-c-2.html http://www.superbagsmarket.com/prada-bags-c-3.html http://www.superbagsmarket.com/chanel-bags-c-4.html http://www.superbagsmarket.com/gucci-bags-c-5.html http://www.superbagsmarket.com/burberry-bags-c-6.html http://www.superbagsmarket.com/celine-bags-c-7.html http://www.superbagsmarket.com/balenciaga-bags-c-8.html http://www.superbagsmarket.com/christian-dior-bags-c-9.html http://www.superbagsmarket.com/chloe-bags-c-10.html http://www.superbagsmarket.com/bvlgari-bags-c-11.html http://www.superbagsmarket.com/bally-bags-c-12.html http://www.superbagsmarket.com/coach-bags-c-13.html http://www.superbagsmarket.com/michael-kors-bags-c-14.html http://www.superbagsmarket.com/mcm-bags-c-15.html http://www.superbagsmarket.com/fendi-bags-c-16.html http://www.superbagsmarket.com/mulberry-bags-c-17.html http://www.superbagsmarket.com/marc-jacobs-bags-c-18.html http://www.superbagsmarket.com/miu-miu-bags-c-19.html http://www.superbagsmarket.com/ysl-bags-c-20.html http://www.superbagsmarket.com/tory-burch-bags-c-21.html http://www.superbagsmarket.com/givenchy-bags-c-22.html http://www.superbagsmarket.com/ferragamo-bags-c-23.html http://www.superbagsmarket.com/lancel-bags-c-24.html http://www.superbagsmarket.com/loewe-bags-c-25.html http://www.superbagsmarket.com/tods-bags-c-26.html http://www.superbagsmarket.com/paul-smith-bags-c-27.html http://www.superbagsmarket.com/dg-bags-c-28.html http://www.superbagsmarket.com/alexander-wang-bags-c-29.html http://www.superbagsmarket.com/bottega-veneta-bags-c-30.html http://www.superbagsmarket.com/specials.html http://www.guccishoesuk-2014.com.net/ http://www.polo-ralphlaurenonline.com/ http://www.michael-korsmas.com/ http://www.thebeatsbydre.net/ http://www.northsclearance.com/ http://www.michaelkorsstates.com/ http://www.ralph-laurenhome.com/ http://www.polo-outletstore.com/ http://www.oakleysunglassesfactory.com/ http://www.canada-gooser.com/ http://www.monsterbeatsbydres.com/ http://www.michaelkors.so/ http://www.burbagssale2014.com/ http://www.salongchamppairs.com/ http://www.newcoachfactoryoutlet.com/ http://www.north-faceoutletonlines.net/ http://www.barbour-jacketsoutlet.com/ http://www.marcjacobsonsale.com/ http://www.coachxfactory.com/ http://www.moncler-jacketsoutletonline.com/ http://www.mcmworldwides.com/ http://www.woolrich-clearance.com/ http://www.superbagsmarket.com/ http://www.nike-jordanshoes.com/ http://www.moncler-clearance.com/

How To Make Money - Online video Marketing Is Crucial Today

Video Marketing: People "watch" because you promised they would be able to change something. What do you help people change? How do I make a simple one-image youtube video? I want to make a YouTube video advertising my website that consists of one static image displaying the site's address and description, and a song. What software can do this? (Basically a one-image slideshow). Who should I hire if I want to have a professional video created to market my company on YouTube? I want to somehow leverage the millions of users that log onto YouTube every day by having a professionally done video advertising my South Florida business put on that site. I know how to upload YouTube videos, but I want to know if there is a respected company in my area that creates videos to market businesses, especially one with a good reputation.. How do i put a video onto my youtube channel? on my youtube channel i want a big video advertising myself to suscribers. but im not sure how to do this. can anyone help?. xx. What's with the blatant lie that is video game advertising? I know they're only doing their job, and that is to gather interest in the product, but every time I see these action packed video game previews on TV, that make a game look so cool, it just annoys me, because chances are, the game sucks. Take Dragon Age for example. The previews were cool, but were complete misinformation. The game sucked. I can't stand these BS video game advertising companies/teams.... It's a concept borrowed from the movie industry, trailers which feature all the best bits and mainly fmv, not actual gameplay. The worse thing about the industry now though is how many rehashed recycled titles theyre releasing. They're just the same as sixth gen videogames, only with improved graphics. Where are all the new original games consumers were promised? How do I get the REZURRECTION map back for Black Ops? I can't find anything about it other than the video advertising it. I'm not looking to get it free... I just want to find it.. . I'm in Canada if that makes any difference. Every time I search any of the related terms (call of duty, black ops, rezurrection, etc) it doesn't show up. Please help!. You can get it from gamestop then download it. How to Create Interesting Video Out of Dry Interviews? Has anyone ever had great results marketing on youtube? Anyone ever promote a giveaway on youtube or use video advertising for your product and had a good return on it? If so, are you still getting sales from that same video?. What are some new forms of media that were used in this election? I know for Obama in particular we saw viral videos advertise him. Please help.. Democrats used the internet to their advantage to spread slander and solicit questionable contributions and the Republicans knew little of how to use the modern technology. They depended on the old traditional way of a fair campaign. . . () What are some good ideas for an advertisement video for a yearbook? My journalism class is thinking about making a video to advertise our yearbook and hopefully get more sales! My job is to come up with some good ideas (which I am terrible at)! Someone already is doing a jingle like the Free Credit Report things. So, I need a really good idea that isn't too cheesy. Any help will be great! Thank you so much :). You should do a scene that starts way back then and then moves onto today. You would have to get all of the clothing and costumes and stuff but that would be funny. Some evolution thing. . . Or you could do a Budweiser commercial spoof. . Or you could do a T-mobile/At