Sweet And Savoury Snacks In Russia

Economic recovery and growing consumer expenditure on food are underpinning demand for sweet and savoury snacks in Russia.

According to Euromonitor International's Countries & Consumers database, Russian GDP grew by 4% in real terms in 2010, reversing the 8% decline registered the previous year.

Market performance
Retail sales of sweet and savoury snacks totalled US$3.3 billion in 2010, up 7% on 2009 in US$ fixed 2010 exchange rate terms. Value growth was underpinned by increasing unit prices, which rose by 5% on average, and the strong performance of fruit snacks and nuts, which increased in value terms by nearly 17% each. Volume sales of sweet and savoury snacks grew by 2%.

Fruit snacks was the best performing category in 2010, with 10% volume growth driven by strong consumer demand. In 2010, manufacturers and retailers improved their offer of packaged fruit snacks and nuts by launching a variety of products in different packaging formats and price segments.

This was done to recover consumer interest lost in 2009 to cheaper unpackaged dried fruit and nuts, which are widely available in bulk through major retail channels.

Both fruit snacks and nuts benefited from a wider product range and improved economic conditions in 2010. Many affluent consumers and weight watchers have been opting for fruit snacks and nuts as a healthier alternative to traditional confectionery and bakery items that accompany tea.

Other sweet and savoury snacks, including fish and seafood snacks, croutons and sunflower seeds, saw a slowdown in 2010 in terms of volume and value growth due to relative saturation.

However, it remained the largest category in sweet and savoury snacks, accounting for 52% of retail volume and 46% of retail value sales in 2010.

Seafood snacks such as marinated and dried octopus, calamari, shrimp and eel, which traditionally accompany beer, lost out to cheaper savoury croutons and chips and crisps in 2010.

Competitive environment
Sweet and savoury snacks experienced further consolidation in 2010. Over the last few years there have been several important acquisitions by KDV Group OOO, for example Bridgetown Foods ZAO in 2008 and Sibirsky Bereg ZAO in 2009.
Thanks to these two acquisitions, bakery and confectionery player KDV Group assumed leadership of sweet and savoury snacks in 2009 with an overall 25% value share.

In September 2010, KDV Group acquired Zolotoy Terem ZAO, the owner of the Barentsev brand of fish snacks. The leader in fish snacks, Barentsev held a 3% value share of overall snacks in Russia in 2009 and since April 2010 has been distributed by the snacks division of PepsiCo in Russia, Frito Lay Distribution OOO, following an agreement with Zolotoy Terem.

Market insiders expected PepsiCo to subsequently buy Zolotoy Terem (with a 3% value share in snacks in 2009), but KDV Group moved in first and reportedly quickly signed an acquisition agreement.

The second largest player in sweet and savoury snacks, Frito Lay Distribution, commanded a 15% value share in 2009 thanks to its leadership in chips/crisps (51% share).

The company's success can be attributed to a combination of factors, including an efficient and widespread distribution network and ownership of manufacturing facilities in Russia, which help to minimise production costs and subsequently enable the company to offer competitive retail prices.

The company's Lay's crisps often cost 5% less than Kraft's Estrella crisps, which are imported from Ukraine and Latvia. Frito Lay successfully caters for local tastes, offering products such as KhrusTeam savoury croutons and crisps in popular flavours, such as Lay's Krasnaya Ikra (red caviar flavoured crisps), launched in spring 2009, and Lay's Mushroom, launched in 2008.

The adverse economic conditions of 2009 benefited private label snacks which are some 10-20% cheaper than their branded equivalents. Private label's highest share in 2009 was in the fruit snacks category, while the eponymous brand of supermarket chain Perekriostok became the most prominent in nuts, with a 4% value share.

Future direction
The forecast period performance of sweet and savoury snacks is anticipated to be less dynamic than that of the review period. Sales growth will slow to a retail volume CAGR of 2% over 2010-2015 and a constant value CAGR decline of 1%.

Volume sales are set to benefit from sustained expansion of the snacking culture, particularly in rapidly developing urban areas. A gradual change in local drinking habits from spirits to beer and wine may benefit demand for savoury snacks.

Fruit snacks will continue to benefit from the growing demand for healthier products, with the category forecast to achieve the strongest growth in volume terms over 2010-2015, with a CAGR of 11%.

As the obesity rate in Russia is rising and health concerns are increasingly raised by consumer groups and the media, manufacturers may seek to start introducing a variety of healthier snacks with a lower fat and salt content.

These currently have low penetration.
Segmentation will be another means to develop product offer. Snacks which appeal to children are already available, such as Bombaster from KDV Group and Kukuruznik from Russky Produkt OAO.

The next step will be the introduction of snacks for other consumer groups, such as teenagers, weight watchers and families.

Gradual saturation in sweet and savoury snacks will restrain more dynamic value sales growth. Imported products will continue to lose share to local, low-cost snacks offering a good price/quality proposition.

Value growth will also be constrained by expanding private label products, which are expected to gain stronger consumer acceptance.

mexican pharmacy online medications FelipePhige

pharmacy online <a href="http://canadianpharmacyrxbsl.com/">canadian online pharmacies</a> canada pharmacy online <a href=http://canadianpharmacyrxbsl.com/?metformin-spc>metformin spc</a> cialis canadian pharmacy <a href="http://canadianpharmacyrxbsl.com/?clomid-for-men">clomid for men</a>

quem fabrica o cialis El

100mg viagra equals how much cialis <a href="http://cialisxrm.com/">cialis coupon</a> cialis side effects yahoo answers <a href=http://cialisxrm.com/>cialis generic</a>


<a href=http://apotheke-online-24.com/drugs/valif-jelly>valif </a> <a href=http://apotheke-online-24.com/drugs/cialis-soft>cialis soft tabs guenstig </a> <a href=http://apotheke-online-24.com/drugs/zyban-generic>zyban ohne rezept </a> <a href=" http://apotheke-online-24.com/drugs/propecia-generic ">haarwachstum propecia </a> <a href=" http://apotheke-online-24.com/drugs/lidadaidaihua ">lida daidaihua amazon </a> <a href=" http://apotheke-online-24.com/drugs/valif-jelly ">valif 20mg erfahrung </a>

Preview comment | Marketing research

I'm excited to uncover this web site. I wanted to thank you for your time for this fantastic read!! I definitely really liked every part of it and I have you saved as a favorite to look at new things on your blog. Also visit my webpage ... games shown - https://chicisimo.com/komd86


<a href=http://vardenafilprixenpharmacieacaen.com/>vardenafil prix en pharmacie a caen </a> <a href=" http://vardenafilprixenpharmacieacaen.com/ ">levitra prix en belgique </a>

Preview comment | Marketing research

I have been surfing on-line greater than 3 hours today, yet I by no means found any interesting article like yours. It's beautiful price enough for me. In my opinion, if all webmasters and bloggers made just right content as you probably did, the web will be a lot more useful than ever before. Feel free to surf to my web page; playing roulette online - http://kpopselca.com/acox86

Preview comment | Marketing research

Amazing! This blog looks just like my old one! It's on a totally different subject but it has pretty much the same layout and design. Outstanding choice of colors! Also visit my website play stay roulette - https://social.msdn.microsoft.com/Profile/PeterFish1982


<a href=http://acheterzithromaxsurinternetenfrance.club/>acheter zithromax sur internet en france </a> <a href=" http://acheterzithromaxsurinternetenfrance.club/ ">acheter zithromax sans ordonnance </a>


<a href=http://howtogetviagrawithoutadoctorprescription.us/>how to get viagra without a doctor in canada </a> <a href=" http://howtogetviagrawithoutadoctorprescription.us/ ">how to get viagra without insurance </a>


<a href=http://achatventolinesansordonnance.com/>achat ventoline sans ordonnance </a> <a href=" http://achatventolinesansordonnance.com/ ">achat ventoline sur internet </a>


<a href=http://acheterventolinespraysansordonnance.com/>acheter ventoline sans ordonnance </a> <a href=" http://acheterventolinespraysansordonnance.com/ ">acheter ventoline sans ordonnance belgique </a>


<a href=http://acheterclomid100mgsurinternetpascher.com/>acheter clomid 100mg sur internet pas cher </a> <a href=" http://acheterclomid100mgsurinternetpascher.com/ ">acheter clomid 100mg </a>

Preview comment | Marketing research

wonderful submit, very informative. I'm wondering why the other specialists of this sector do not understand this. You should proceed your writing. I'm confident, you have a huge readers' base already! my web-site; stakes blackjack online - http://www.ebuga.es/gounz86

Preview comment | Marketing research

Woah! I'm really digging the template/theme of this site. It's simple, yet effective. A lot of times it's challenging to get that "perfect balance" between usability and visual appearance. I must say you have done a amazing job with this. Also, the blog loads super quick for me on Opera. Outstanding Blog! Here is my weblog blackjack guide - http://www.mobafire.com/profile/peterfish1982-767565


<a href=http://amoxicillineprixpharmacie.com/>amoxicilline prix en pharmacie </a> <a href=" http://amoxicillineprixpharmacie.com/ ">amoxicilline prix suisse </a>

Preview comment | Marketing research

Greate pieces. Keep posting such kind of information on your site. Im really impressed by your site. Hi there, You've done a great job. I will definitely digg it and personally suggest to my friends. I am confident they will be benefited from this web site. my page :: european roulette - https://www.twenty20.com/waccadco86


<a href=http://achatamoxicillinebiogaran1g.com/>achat amoxicilline acide clavulanique </a> <a href=" http://achatamoxicillinebiogaran1g.com/ ">achat amoxicilline biogaran 1g </a>


<a href=http://achatpropeciaparcartebancaire.com/>achat propecia par carte bancaire </a> <a href=" http://achatpropeciaparcartebancaire.com/ ">achat propecia par carte bancaire </a>

Preview comment | Marketing research

At this moment I am going away to do my breakfast, later than having my breakfast coming yet again to read more news. Here is my blog post ... blackjack sport - http://www.windowsmoviemakers.net/Forums/User/UserProfile.aspx?UserName=acoxui


<a href=http://acheterpropeciasurinternet.com/>achat propecia internet </a> <a href=" http://acheterpropeciasurinternet.com/ ">acheter propecia sur internet </a>

Preview comment | Marketing research

Hey I know this is off topic but I was wondering if you knew of any widgets I could add to my blog that automatically tweet my newest twitter updates. I've been looking for a plug-in like this for quite some time and was hoping maybe you would have some experience with something like this. Please let me know if you run into anything. I truly enjoy reading your blog and I look forward to your new updates. Also visit my weblog; games online - http://www.magcloud.com/user/ramdous86

Preview comment | Marketing research

What's up, its good piece of writing about media print, we all be aware of media is a enormous source of information. Here is my blog - play virtual - https://www.techgig.com/profile.php?uid=2199367

Preview comment | Marketing research

If some one desires to be updated with most up-to-date technologies then he must be pay a quick visit this site and be up to date every day. Here is my site - free roulette - https://wiki.answers.com/Q/User:PeterFish1982

Preview comment | Marketing research

Great article. Also visit my page :: casino game - http://gomighty.com/user/gounz86/


<a href=http://acheterprednisone20mgenligne.com/>acheter prednisone </a> <a href=" http://acheterprednisone20mgenligne.com/ ">acheter prednisone 20 mg en ligne </a>

Preview comment | Marketing research

I am extremely impressed with your writing skills and also with the layout on your blog. Is this a paid theme or did you customize it yourself? Either way keep up the excellent quality writing, it's rare to see a great blog like this one nowadays. Also visit my web blog roulette systems - http://www.magcloud.com/user/ramdous86

Preview comment | Marketing research

That is a good foreplay - https://community.articulate.com/users/melvinmarvin tip especially to those new to the blogosphere. Short but very accurate info… Appreciate your sharing this one. A must read article!


<a href=http://achattadalafil10mgprix.com/>ou acheter du cialis 10mg </a> <a href=" http://achattadalafil10mgprix.com/ ">achat tadalafil 10mg prix </a>

Preview comment | Marketing research

It's a pity you don't have a donate button! I'd most certainly donate to this fantastic blog! I guess for now i'll settle for bookmarking and adding your RSS feed to my Google account. I look forward to fresh updates and will talk about this blog with my Facebook group. Talk soon! my web-site; offer free roulette - https://stocktwits.com/peterfish

Preview comment | Marketing research

Remarkable! Its truly remarkable article, I have got much clear idea on the topic of from this paragraph. My web-site - card games - https://www.ifixit.com/User/2000800/norman+hkorbkort

Preview comment | Marketing research

I'm really impressed with your writing skills and also with the layout on your weblog. Is this a paid theme or did you modify it yourself? Anyway keep up the nice quality writing, it's rare to see a great blog like this one these days. my site - roulette tables - http://www.leatherbabe.eu/profile.php?uid=78757

Preview comment | Marketing research

I know this if off topic but I'm looking into starting my own blog and was curious what all is needed to get set up? I'm assuming having a blog like yours would cost a pretty penny? I'm not very web savvy so I'm not 100% sure. Any tips or advice would be greatly appreciated. Cheers Also visit my website - poker table - http://www.todoexpertos.com/usuarios/herbertjokol/

Preview comment | Marketing research

Hi, i think that i saw you visited my blog thus i came to “return the favor”.I'm trying to find things to improve my site!I suppose its ok to use some of your ideas!! Here is my web blog :: roller blackjack - http://investimonials.com/users/betancourt1991@o2.pl.aspx


<a href=http://achattadalafilenfranceenpharmacie.com/>achat tadalafil en france en pharmacie </a> <a href=" http://achattadalafilenfranceenpharmacie.com/ ">acheter cialis en france </a>

Preview comment | Marketing research

Keep on working, great job! Here is my web blog :: nl texas hold - https://www.etsy.com/ca/people/peterfish1

Preview comment | Marketing research

Every weekend i used to pay a visit this site, for the reason that i want enjoyment, for the reason that this this web site conations actually nice funny material too. Also visit my blog post - back discomfort - https://tackk.com/@ramdousui


<a href=http://achetertadalafilsansordonnance.com/>acheter cialis sans ordonnance en france </a> <a href=" http://achetertadalafilsansordonnance.com/ ">acheter cialis sans ordonnance en pharmacie </a>

Preview comment | Marketing research

What's up i am kavin, its my first time to commenting anyplace, when i read this article i thought i could also make comment due to this good article. Also visit my webpage - basic essay - http://www.footytube.com/profile/frudduuWILLARD


<a href=http://achetertadalafil20mgpascher.com/>achat cialis 20mg en ligne </a> <a href=" http://achetertadalafil20mgpascher.com/ ">achat cialis 20mg en france </a>

Preview comment | Marketing research

Hi there! I could have sworn I've visited this site before but after going through many of the posts I realized it's new to me. Regardless, I'm certainly delighted I stumbled upon it and I'll be bookmarking it and checking back often! Here is my webpage :: roulette systems - http://www.boredpanda.com/author/peter4545/


<a href=http://tadalafil20mgpaschereninde.com/>tadalafil 20mg pas cher en inde </a> <a href=" http://tadalafil20mgpaschereninde.com/ ">achat cialis 20mg pas cher </a>

Preview comment | Marketing research

Attractive element of content. I just stumbled upon your web site and in accession capital to say that I acquire in fact loved account your blog posts. Any way I'll be subscribing for your augment and even I achievement you get entry to persistently quickly. Stop by my website; blackjack decks - https://chocolatey.org/profiles/gounzui

Preview comment | Marketing research

Hi there everybody, here every one is sharing these kinds of know-how, so it's good to read this webpage, and I used to go to see this webpage everyday. my web blog: visitor_messaging - http://forum.ragezone.com/members/2000234177.html?tab=visitor_messaging


<a href=http://achatcialis5mgenligne.com/>acheter cialis 5mg </a> <a href=" http://achatcialis5mgenligne.com/ ">achat tadalafil 5mg </a>


<a href=http://achatcialisenfrancelivraisonrapide.com>acheter cialis generique en france </a> <a href=" http://achatcialisenfrancelivraisonrapide.com ">achat cialis en france livraison rapide </a>

Preview comment | Marketing research

It's going to be finish of mine day, but before finish I am reading this fantastic article to increase my know-how. Look at my web site: nl texas - http://profile.ultimate-guitar.com/peter4fisher/

Preview comment | Marketing research

Amazing! Its in fact awesome piece of writing, I have got much clear idea concerning from this article. Feel free to surf to my webpage :: game depends - http://www.comiccollectorlive.com/forum/default.aspx?g=profile&u=140737


<a href=http://achetercialissansordonnanceenpharmacie.com/>comment acheter du cialis sans ordonnance </a> <a href=" http://achetercialissansordonnanceenpharmacie.com/ ">acheter cialis sans ordonnance en pharmacie </a>

Preview comment | Marketing research

A fascinating discussion is definitely worth comment. There's no doubt that that you ought to publish more about this topic, it may not be a taboo subject but typically people do not discuss these issues. To the next! Kind regards!! my web-site :: skilled player - https://creativemarket.com/ramdous86

Preview comment | Marketing research

Hey there! I just wanted to ask if you ever have any trouble with hackers? My last blog (wordpress) was hacked and I ended up losing a few months of hard work due to no data backup. Do you have any solutions to protect against hackers? Also visit my blog post ... virtual payment option - https://peatix.com/user/2129720