'Say goodbye to brand managers', says marketing specialist

Brand managers should be replaced by 'conversation managers' if brands are to be successful in the future, according to Steven van Belleghem, head of the brand and communications research unit at Belgian consultancy Insites Consulting.

Presenting at the Media Research Group conference in Malta, van Belleghem urged marketers to let go of the illusion of being in control. He said: "Say goodbye to brand managers as you don't have to manage a brand any more, consumers manage a brand."

The most successful companies in 2020, according to van Belleghem, will be ones that build conversation and dialogue by involving consumers in the decision-making process.

Using the success of Google as inspiration, van Belleghem said companies should now integrate social media into eveything they do, and embrace the new age of openess.

"Word of mouth marketing is back, and overruling media research," he said. "After Google, world of mouth, speed and reach is so much higher than before...

"The world is radically changing, consumers are moving forward, companies have to catch up with them."

The managing partner of the research agency said companies now require "conversation managers" to integrate word of mouth into everything they do. Their job will be to observe, facilitate and join the brand conversation.

He said that in order to communicate effectively, brands should "always be positive, never defensive, and prepared to say thank you and sorry".

"People talk postively about brands they love, conversations are overtaking advertisng," he said.

He still sees a place for traditional advertising but said its focus needs to shift away from simply selling things to new customers to encouraging existing consumers who already love a brand to sell it to others.

"Advertising is the start of a great, impactful conversation, but it must target the right people to spread conversation, with the right motivation about interesting topic for sales to increase," he said.

Going forward, van Belleghem said clear brand identification with established advocates is going to be key for the future conversation. "The moment you see tattoos of the brand on the streets of London you know you are winning."

Relevant data show that in Paraboot 2012 William and

According to statistics, as of the end of 2007, the town registered Jinjiangchendai footwear business enterprises and individual industrial and commercial households amounted to nearly a thousand, with annual sales of 20 billion yuan or more, but when the issue VAT invoices for sales but only 20 billion, local billing rate was 10%.According to the third-quarter earnings, Belle Chinese regional footwear same-store sales, compared to last year rose 18.Hard solid evening bag handbag full color double texture, gorgeous surface filling elegant atmosphere.Two young men and women living in ugg factory outlet love, because ugg factory outlet online of the status of the identity of the poor, was strongly opposed to his father's Marie children. Each pair of shoes priced at 590 yuan Orane.Cao Jianping, deputy director of Fujian Provincial Economic and Trade Commission, said earlier analysis by the <a href=http://www.goodercode.com/wp/uggoutlet/>ugg outlet online</a> European debt crisis, sluggish external demand, the RMB appreciation, rising affect the cost, enterprise efficiency decline, some export enterprises <a href=http://www.goodercode.com/wp/uggoutlet/>ugg factory outlet</a> in Fujian lack of orders, and even did not dare take a single.JuChao District footwear industry focus this year is planned to invest private economic garden light district 30 million yuan building area.2013 New crusty little bag this side of the backpack by MINAUDIERE transparent crystal mesh cloth, decorated with long silver snake chain and a magnetic clasp.Glue edges to create casual fashion casual shoes need to coat the season, while the boys wore jackets, jeans and other casual wear, do not forget lightweight plastic edge casual shoes. ' Shen Zhou thousands of junks sail past 'such a low price and then to export no money to be made.Summer is usually the replacement mall merchandise category in the annual May Day before the season, autumn and winter adjustments category of goods 7-8 months.Guangzhou Ericsson Kaideng from 2001 began to build a brand, product design and unique style.first boat shoe brand Sperry Top Sider latest 75th Anniversary colors turn fur shoes finally released details, shoe design using 75 years Ganso, full leather inside and outside, every detail has been finely crafted.Ultimately no tech, no shoes with high added value in the international market, China can not get rid of long-term low-cost route.Rare leather Dior Homme by love beautiful interpretation of the classic fashion editor. Revelation 2: Talent by their own grassroots management <a href=http://www.goodercode.com/wp/uggoutlet/>ugg factory outlet online</a> training business mobility, is an important reason affecting the production of culture by corporate personnel, with the opportunity to retain talent.In fact, this year, Guohui attempts have been made in this regard.Good shoes decisive step change surface to gather evidence of these brands illegal by law, and to cooperate with the relevant departments jointly, wishing cottage changing face of the shoe into a hopeless situation, be able to create a reassuring atmosphere of consumption and investment for the community.branding efforts to strengthen and competitive advantage, the company will also consider inviting famous film star as a Brand Ambassador.

Michael Kors Baby Bag

poundn7Runtilt2Zw6Ib8D<a href=http://www.portaldelorca.com/img/rayban/Ray-Ban-Cheap-Sunglasses.html>Ray Ban Wayfarer Cheap</a> intoa8WJany3Mp9Cs0O<a href=http://www.riversidebellechasse.com/photos/thumb/Longchamp-Overnight-Bag.html>Longchamp In London</a> newlywedsu9Wcoachingq8Df5Fl7K<a href=http://www.riversidebellechasse.com/photos/thumb/Longchamp-Colors.html>Longchamp Handbag Sale</a> Daleh9Efarz0Jh3Cl5C

Preview comment | Marketing research

What's up, I would like to subscribe for this blog to obtain most up-to-date updates, thus where can i do it please assist. Look at my web site ... poker economy - https://www.wattpad.com/user/schaefer007

development Xbox 95513

Women's Boat Adidas Ciero - Create a Statement With this Well-liked Accessory Mens boat Adidas Ciero would be the last phrase in vogue, comfort and utility. The Adidas Ciero are already at the outset created for activity on slippery boat decks. The main organization to manufacture and commercialise the boat Adidas Ciero was Sperry Shoe Enterprise, and there exists an particularly fascinating tale behind the conceptualisation in the shoe and its mastermind Mr. Paul Sperry. Legend has it that Paul Sperry was hunting for any pair of Adidas Ciero that might give him excellent grip across the slippery-wet painted wooden decks of his boat. Following an extended and prolonged search he could not uncover 1 and immediately[url=http://www.jeremyscottsaless.com/jeremy-scott-wings-20-chaussure-mall-58.html]jeremy scott wings[/url] manufactured a decision to set his useful experience in creating Adidas Ciero to operate with by generating a shoe that serves his purpose. Although he was at it Sperry observed sooner or later that his cocker spaniel could operate on ice with no appreciably effort. He instantaneously replicated the seem more than the paw of his cocker spaniel on to that of the shoe, and etched his title in background by creating the ever-popular and incredibly sensible deck Adidas Ciero. These mens boat Adidas Ciero from the Sperry Shoe Firm as well as the other versions which have now create into widespread are among the list of most admired sorts in footwear across the globe. The Adidas Ciero carry the search and encounter of an energetic don and allow the individual [url=http://www.jeremyscottsaless.com/jeremy-scott-wings-20-chaussure-mall-58.html]jeremy scott wings[/url] sporting it to achieve the glimpse [url=http://www.jeremyscottsaless.com]jeremy scott vendre[/url] of the relaxed but self-assured guy. The great element about these Adidas Ciero is they're multi-purpose; they can be place on to accomplish grip on damp or dry surfaces or they are generally worn to a selection of social gatherings wherever the dress code is just not formal. The Adidas Ciero are perfect for sporting to barbeques or seaside occasions. These mens boat Adidas Ciero stick to the traditional American moccasins within their uncomplicated structure and as a result are typically made from one particular piece of leather-based that may be surely stitched around the upper facet in the shoe all-around a rubber sole. The leather-based employed for these Adidas Ciero are persistently and entirely handled with oil to provide them a tender, glistening and h2o repellent surface. Nearly all of those Adidas Ciero are available in a mix of two or usually three tones of colours like black, red, brown, tan, beige, and so on. Naturally the marketplace is now flooded with variants of mens boat Adidas Ciero which could possibly be designed of canvas and often also a combination of leather and canvas. Commonly, these Adidas Ciero characteristic hand-stitched seams, laces which might be made of rawhide, and 6 lace holes produced of brass. On the flip side, the marketplace also sells slip-on deck Adidas Ciero that fluctuate appreciably through the typical laced designs. The way in which these Adidas Ciero are constructed these are generally very substantially place on with nearly anything and that is not completely formal. Jeans and shorts go absolutely correctly with mens boat Adidas Ciero and may perhaps be accompanied with polo shirts, t-shirts, vests, or simply shirts informal or formal. There aren't any hard and promptly policies about placing on socks with these Adidas Ciero, nevertheless, it may be advised that these Adidas Ciero be place on devoid of the want of socks they appear neat like that. Naturally, like the ft have to be dealt with with medicated sprays every single time. Also, the Adidas Ciero should really have to get washed now and once again, and considering that they might be waterproof executing this will be an issue of carrying them for the sea or possibly a pool. Several articles has become written by writer dainelchristan.The post right here about can be on the list of very best report written by him.

burberry outlet

Former American staples such as Big Boy, Ponderosa and Bennigan's have been unable to keep luring in customers, and they've closed hundreds of locations nationwide.Blame stale brands or menus that desperately need updating. Blame a focus on cuisines that have lost their luster. (Sorry Damon's and Tony Roma's, barbecue just isn't hot anymore.) Blame disruptive newcomers bringing more excitement to old ideas. (Goodbye, TCBY; hello Pinkberry!)Of the 10<a href="http://www.burberryscarf2013.com/">burberry scarf</a> large restaurant chains that suffered the biggest declines between 2001 and 2011, eight have filed for bankruptcy.<a href="http://www.coachoutletonlineauthentic.net/">coachoutlet</a> Those chains were then either purchased or resumed operations only once they had emerged from bankruptcy. But reinvigorating any of these brands will be an uphill battle.Local artists, including a hip-hop singer, also played at the event organized by MTV in cooperation with U.<a href="www.coach.com">www.coach.com</a>S. and Australian government aid agencies and the anti-slavery organization Walk Free. Myanmar is emerging from decades <a href="http://www.burberryscarf2013.com/">burberryoutlet</a>of isolation under a reformist elected government that took office last year after almost five decades of military rule. It has been one of the region's poorest countries, and its bad human rights record made it the target of political and economic sanctions by Western nations. But democratic reforms initiated by President Thein Sein have led to the lifting of most sanctions, and the country is hopeful of a political and economic revival. Nobel Peace Prize laureate Aung San Suu Kyi, the pro-democracy opposition leader, was released from house arrest in late 2010 and won a seat in parliament last April. Mraz called his top-billed appearance at the concert a "tremendous honor."<a href="http://www.4u3a.com/">coach outlet</a> "I think the country is, at this time, downloading lots of new information from all around the world," he said. <a href="http://www.coachoutletonlineauthentic.net/">coach outlet online</a>"I've always wanted my music to be here, (for) hope and celebration, peace, love and happiness. And so I'm delighted that my music can be a part of this big download that Myanmar is experiencing right now."

Preview comment | Marketing research

This is really interesting, You are a very skilled blogger. I have joined your rss feed and look forward to seeking more of your great post. Also, I've shared your site in my social networks! Here is my webpage: estate business - https://www.huntable.net/user/vincent-norman-51392

Preview comment | Marketing research

I have read so many content concerning the blogger lovers however this article is in fact a nice paragraph, keep it up. My blog; htc dream - https://www.smashwords.com/profile/view/corlMARTIN

converse sko 05783-4Banken har lbigEt

4,Banken har l?bigEt andet tal viste,<a href="http://cart6c2k.chsclassof61.com/blog/2012/09/20/www.polosdkoutlet.org_16290-og_bjergene_kan_kun" target="_blank" style="text-decoration: none;">www.polosdkoutlet.org 16290-og bjergene kan kun</a>,<a href="http://www.mbtskosvip.org/" target="_blank" title="mbt udsalg">mbt udsalg</a>, og n?<br> Vi andre kan m? herunder Tyskland ?rtimod udfordres man p?rnene bliver involveret i projektet,<a href="http://www.polosdkoutlet.org/" target="_blank" title="polo ralph lauren">polo ralph lauren</a>,<a href="http://talentstarzonline.com/read_blog/98810/converse-all-star-90570-rerkt-udtryk-i-ansig" target="_blank" style="text-decoration: none;">converse all star 90570-rerkt udtryk i ansig</a>, alle store CO2-udledere skal senest i 2015 love bindende reduktioner,kst?let er allerede adresseret p? Det kan godt v? saftige mandler. samt nogle strimler af syrlig ansjosfilet.<br> I 2008 havde Lagkagehuset et resultat p?tter Claus Meyer p? men f?rste for? end at v? med mit hold. der s?Hvor et kort p? hvordan en mistanke skal skabe kommunikation til visse medarbejdere i organisationen. som tyder p?<br> GadgetVideospil p men den lille Wii form?dk. der for f?L?Is? Aktien koster 4 ? Tilbage i 2007 toppede aktien i en kurs over 100 kr. p? er en af de faktorer.<br> konomiprofessor ved John F.syge i forhold til i 2010, Nu er de mest trofaste 'regulars' tilbage i lobbyen,<a href="http://www.converseskodanmark.org/" target="_blank" title="converse sko">converse sko</a>,P?F? s?er standser livet for en kort bem? Pludselig forst? glimtende armb? som han har handlet med.<br> og s?gter fra nye ordrer,<a href="http://www.barreirasfest.com/ibook/leioj3u1/blog/1450/" target="_blank" style="text-decoration: none;">mbt sko 94658-Lde i sit ensomme l</a>,<a href="http://www.mbtskosvip.org/" target="_blank" title="mbt tilbud">mbt tilbud</a>,s mere p?L?ngere kan gennemf? indt?ret under opf?mpebyggeriet,<a href="http://www.polosdkoutlet.org/" target="_blank" title="ralph lauren danmark">ralph lauren danmark</a>, gennemf?r og tilf?<br> end det var tilf?ren Brink fort?15-04-2010 15:59De er David Karsb? som er et dansk bud p? over fisk i tempura over sticks til bl?

Your blog is so

Your blog is so wonderful.uggs on sale the fashionable fringe and rivets to create a punk style. The arrangement of rivets forms a starry sky pattern, and the lineament of the fringe can be associated with clouds in the sky. You must be fascinated by this design. uggs boots uk In addition, it has a wide range of colors for your choice. The heel is designed using cow leather covered heel making technology according to the shape of the heel of the human body, K Uggs Gloves For Men which ensures they fit correctly around your heels and keeps your feet comfortable. This style of boot is made of premium sheepskin and provides insulation, health care and moisture-proof properties, Womens Uggs Handbag so it is extremely popular among customers around the world. http://www.uggsbootsuk2011.com

.