Reporting and presentation

Market research reports and presentations are easily the second most important step, if not the first.

Any critical information and knowledge that comes from your market research investment will be limited by how your market research reports are presented to decision makers.

There are as many reporting styles as there are market research reports, but some are definitely better than others, and there are definitely trends to be aware of. If you are interested in how to write a research report or simply interested in what quality market research reports look like.