Marketing News Presents: Mobile Marketing in 2011: This Time It’s Different

In 2011, with advances in technology and mobile phone usage nearing critical mass with consumers, mobile marketing should be bigger than ever. Increasingly, mobile is where consumers are, and if consumers are there, marketers will need to be there too. Alex Campbell, CEO of mobile marketing firm Vibes Media, discusses the latest trends in mobile marketing and offers advice on some of the most effective mobile marketing tactics, including text messaging, apps and geolocation, and gives predictions on what’s next for mobile in 2011 and beyond. For more on this topic, read the article “Mobile Marketing in 2011: This Time It’s Different,” appearing in the Jan. 30 edition of Marketing News.