BDRC Continental Welcomes New Research Director

Market research agency BDRC Continental is delighted to announce the appointment of Graham Williams as Research Director.

Joining from Munro Global, Williams will complement existing specialists in media and branding research, plus he will introduce research for intellectual property litigation as a new area of expertise for the agency.

His over 20 year career includes spells client side at British Gas and Eastern Electricity, time with agencies NOP, Gallup and RSGB/TNS, plus the establishment of his own highly successful business, M-Lab Research, later sold to Munro Global.  

Williams was part of the team that won the 2007 MRS Applications of Research Award for a research programme for Channel Four to support its successful bid to run the second National Commercial DAB Radio Multiplex Licence in the UK.  

In welcoming Williams to his new role, BDRC Continental CEO Dr Cris Tarrant says,
“Graham is an extremely experienced and highly regarded researcher, with an exceptional record in the development of new methodologies.  He was looking for a new challenge and we are delighted that he has chosen to do so with us.”