B2B International Teams Up With Marketing Communications Company

Market research specialist B2B International enters into joint venture with creative agency

B2B International has taken a 50% stake in newly-named B2B Marcomms.  Formerly creative agency Frank Communications, based in Leeds, B2B Marcomms will enable B2B International to offer its clients an additional service, one which will provide design, advertising and marketing for clients once B2B International has undertaken market research.

Frank Communications has been the creative communications agency for B2B International for five years, looking after all its global advertising and marketing campaigns, in print and online, and has created the research company’s distinctive external look and feel, including promotional literature as it expanded into China and America.  

The new venture builds on this history and the excellent working relationships at director and creative levels.

B2B International’s founder and MD, Nick Hague, sees this as a chance to offer clients an enhanced service.
 “Our marketing image has been built up by Frank Communications and we wanted to strengthen the link further, for our own mutual advantage but also to be able to offer our own clients an extra service.  We have always prided ourselves on delivering market intelligence that gives our clients greater insight on their markets to enable them to grow.  However, this new venture comes at a very exciting time for B2B International.  Teaming up with B2B Marcomms allows us to extend our offering to our clients so that we not only deliver market information to feed their strategic planning but now we are in a position to offer a complete, joined-up service enabling us to help with marketing and communications implementation from brand development through to direct mail fulfillment and digital media management.  Instead of clients needing to use multiple companies to execute their marketing strategies, now they need only come to one company.”

Richard Fisher, MD of B2B Marcomms, sees this joint venture as a great opportunity to have a big name behind their creative. 
“It is a real endorsement of our capability, for our creative output to be associated so closely with such a highly respected international market research company.  As well as building our own client base further, the venture will give support to B2B International’s clients.  We also hope that the link will provide the structure and the breadth of experience to help enable our ambitious growth plans.”