B2B International Announces Expansion Plans

Global business-to-business market research and market intelligence specialists open a mainland European office and appoint more researchers

Hot on the heels of impressive growth figures, with revenue up to £3.8m (US$6.15m), B2B International opens a sales office in Brussels.

Managing Director Nick Hague explains,
“Whilst our Manchester and London offices have been hugely successful in meeting the needs of our UK and other European clients, we recognise the benefits a mainland European office will have in terms of our responsiveness to client demands.”   

B2B International’s consistent growth continued in 2010 despite the difficult economic environment.  The company has more than doubled in size since the end of 2006 and has experienced year-on-year growth in every year since its formation in 1998.  

The agency is also expanding its manpower.  New additions to the international research team include Kyle Cockett in the UK, Gerry Caffrey and Daniel Attivissimo in New York, and Aubo Lee in China.  

With a business and marketing background, Daniel brings creative, analytical and strategic capabilities as a research analyst; Research manager Gerry has 20 years’ experience of the b2b market, previously working for PwC and IBM; Kyle is an economics graduate and works on data analysis and presentations; and Aubo is an experienced quantitative researcher.

Not content with new offices and new recruits, B2B International continues with ambitious growth plans.  

The company recently bought a 50% stake in creative design agency B2B Marcomms (www.b2bmarcomms.com), formerly Frank Communications, allowing it to offer services such as CVP execution and branding consultancy for the first time.     &


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