8 Ways to Use the Web As a Headline Testing Laboratory

8 Ways to Use the Web As a Headline Testing Laboratory

1. Forum Posts - With all the buzz today around the newest social media platforms, some of the earlier online communication platforms get forgotten. However, anyone who has participated in an industry forum will tell you that headlines are critical in getting your thread read. A forum allows a person to start a conversation by posting a message and then other community members can reply to that message. The great thing about most forums, is that they publicly display the views and replies for each thread.

As a marketer, you should be using this data to write better headlines. Let's say that you are writing a long-form ebook or blog post. Test possible headlines as thread titles on a message board. Include a part of your content in the message and ask for feedback. You can look at the data provided by the forum to see which headlines worked. You may also receive some great content to include in your blog or ebook.

2. Survey Your Readers - To write headlines that resonate with people, you must have a clear understanding of what people want. In an upcoming email newsletter or blog article, conduct a short survey to find out what topics and tone your target audience enjoys the most. Keep in mind that people will sometimes say they want a certain topic or content even if that is not necessarily true because they feel like they are "supposed" to want it. This is why using a survey with other testing methods offers a more accurate understanding of the interests and needs of your audience.

3. PPC Advertising - You might be using pay-per-click advertisements on Google, Bing or Facebook to help drive leads for your business, but if you are willing to spend a little money, you can also use these platforms to conduct some broad title testing. Let's say that you are about to launch an important new ebook for lead generation. I would recommend writing about 10-15 titles that you think would be good for the ebook.

Before you launch the ebook, use PPC to help you narrow that list down to only a couple. Use the same ad but change the headline for each new ad with one of the titles you have drafted. Bid on some important keywords related to your industry and look at the click-through rate and conversions for each ad to see which titles preformed the best. Then, use email testing to evaluate the best two or three performers.

4. Analyze Existing Headline Effectiveness - If you have been creating content for a while, you have a great data set of historical content performance. It is now time to conduct some analysis of your past content. You will want to look at content by subject and also will want to have your success metric next to each piece of content. You should group content by topic and look at the different variables involved in the success of each content piece. If you have 10 blog posts on healthcare payment systems, for example, you would want to look at when these posts were published, the tone of the post as well as its headline. From this analysis you should begin to recognize some patterns for your best preforming headlines. Leverage this knowledge for future headline writing.

Note: If you are a HubSpot customer it is easy to do this with an excel export from the Blog Analytics application.

5. Keyword Referral Analysis - Web analytics should be in the back pocket of every good inbound marketer. Analytics is one of the first things you set up when you start inbound marketing. One of the valuable pieces of information web analytics can give you is the number of visits, leads and customers a particular keyword brings. When working to build better headlines, you should look at your top traffic referring keywords. Make a list of the top 10-20. Place this list of keywords near your computer, so that you can remember to include them when you are working on headlines for blog posts, emails and ebooks. The reason these keywords drive traffic to your site is because they rank well in search engines. That means website pages including these words have generated inbound links, ultimately demonstrating that these terms resonate with your target market.

6. Twitter and Facebook Engagement - How much a piece of online content is shared in social media can be a strong indicator of the success of its headline. Look at the Facebook insights report from your Facebook Fan Page to determine which articles enjoyed the most engagement. The same holds true for Twitter. Again, analyze the headlines with the most shares in an effort to find phrases or formats that work best for generating social sharing.

7. LinkedIn Groups Messages - Email marketing can be a major lead generation source for many businesses. However, if you are unsure of a title for an email offer, you want a way to test it before the release. If you manage a Linkedin Group, you can send a message to your group with your proposed headline to see how well it performs.

LinkedIn's messaging system is pretty basic, so you will need to use a Bit.lylink for your offer and count the clicks on that link through Bit.ly's analytics system. You will then need to take that number and divide it by the total number of members that received your message to get a click-through rate for the send. Look at the click-through rate and determine if it meets your benchmark from previous LinkedIn sends and compare it to your average email marketing click-through rate. While it will take a few sends to establish a good benchmark for LinkedIn, this data could be a valuable proxy to determine if you need to tweak you headline prior to a major email push.

8. Email Testing - When people think about headline or subject line testing their minds go directly to email. Depending on the size of your email database and the amount of time you have available to conduct tests, email is an extremely valuable testing ground for headlines. The best way to get started is with a simple A/B test. Take a random portion of your email list (size will vary based on the overall size of your database) and divide it into two groups. Send each group the same email at the same time. The only difference should be the subject line. Using some of the other testing methods in this post, you now have a short list of headlines/subject lines that should preform well. The last step is to see which one of the finalists best resonates with your email subscribers. Look at the leads and click-through rates for each email send and select the winning send which should then be sent to the remainder of the list.

6g49ac2v

wh0cd51219 <a href=http://mevacor.reisen/>visit this link</a> <a href=http://chloramphenicol.world/>chloramphenicol brand name</a> <a href=http://buyimodium.world/>imodium price</a> <a href=http://tulasi.reisen/>tulasi</a> <a href=http://rhinocort.reisen/>rhinocort aqua otc</a>

slot machines on line

casnio <a href=http://z3uz.eu/index.php?option=com_k2&view=itemlist&task=user&id=26851>black jack casino</a> bet casino <a href="http://alinaqijahani.ir/index.php?option=com_k2&view=itemlist&task=user&id=534322"> Pokies real money</a>

live roulette

Incredible hulk slot <a href=http://systemsafety.com/index.php?option=com_k2&view=itemlist&task=user&id=38093>Pokies instant</a> game Pokies <a href="http://www.sinergo.com.ar/index.php?option=com_k2&view=itemlist&task=user&id=77059"> no download Pokies</a>

tri5ick7

wh0cd732550 <a href=http://ditropan.world/>ditropan</a> <a href=http://elavil.world/>amitriptyline</a> <a href=http://diclofenac.live/>diclofenac sod ec 75</a> <a href=http://celebrex.directory/>celebrex</a> <a href=http://procardia.world/>procardia</a>

live casino Australia

Casino slots <a href=http://respexpert.com/index.php?option=com_k2&view=itemlist&task=user&id=46196>new Australian casino</a> cazino online <a href="http://vetmegafarm.com.tr/index.php?option=com_k2&view=itemlist&task=user&id=17249"> live casino uk</a>

online gambling

best casino slots <a href=http://www.greenacre.co.za/index.php?option=com_k2&view=itemlist&task=user&id=1865664>slot machines</a> Canada online casinos <a href="http://www.cubiclefittings.co.uk/index.php?option=com_k2&view=itemlist&task=user&id=4182"> money slots</a>

8yzq4z2n

wh0cd189610 <a href=http://buyprovera.us.org/>generic provera</a> <a href=http://colchicine.us.org/>colchicine</a> <a href=http://lipitoronline.us.com/>Order Lipitor</a>

mvxvzye7

wh0cd483504 <a href=http://valtrex.us.org/>valtrex</a>

online cashino

Canada casino <a href=http://polimentosroberto.com.br/index.php?option=com_k2&view=itemlist&task=user&id=94355>live dealer blackjack</a> hulk slot <a href="http://sailingandmore.com/index.php?option=com_k2&view=itemlist&task=user&id=32927"> no download casino</a>

play casino

+best +Pokies <a href=http://corp.pouchtag.com/index.php?option=com_k2&view=itemlist&task=user&id=468380>onlie casino</a> rolette <a href="http://focusteam.ma/index.php?option=com_k2&view=itemlist&task=user&id=473051"> Pokies machine</a>

yrt9d5og

wh0cd263083 <a href=http://buyallopurinol.us.org/>Allopurinol</a>

0njp8a84

wh0cd116133 <a href=http://atenolol.zone/>atenolol</a> <a href=http://starlix.world/>learn more here</a> <a href=http://actonel.reisen/>actonel</a> <a href=http://kamagra.mba/>read full article</a> <a href=http://florinef.reisen/>florinef</a> <a href=http://kamagra.world/>where to buy kamagra</a> <a href=http://albuterol.news/>albuterol inhalers for sale</a> <a href=http://amoxil.zone/>order amoxil</a>

money slot

no download slots <a href=http://xn--h1aaeccndpk.xn--p1ai/index.php?option=com_k2&view=itemlist&task=user&id=550847>progressive jackpot slots</a> blackjack online <a href="http://greenink.com/index.php?option=com_k2&view=itemlist&task=user&id=931306"> online slots casino</a>

cazino

gambling <a href=http://human.ug/index.php?option=com_k2&view=itemlist&task=user&id=30684>blackjack promotions</a> best online slot <a href="http://spyroltd.com/index.php?option=com_k2&view=itemlist&task=user&id=1038673"> play casino Pokies</a>

g6u34djl

wh0cd410025 <a href=http://clindamycin300mg.us.com/>Clindamycin 300 Mg</a> <a href=http://buyfluoxetine.us.org/>Fluoxetine</a> <a href=http://valtrex.us.org/>Cheap Valtrex Generic</a>

online casion

Casino slots <a href=http://www.drok.ca/index.php?option=com_k2&view=itemlist&task=user&id=215175>new Australian casino</a> online cashino <a href="http://marcelinosmith.nl/index.php?option=com_k2&view=itemlist&task=user&id=26459"> slots games</a>

online slots casino

Pokies for money <a href=http://verticalview.it/index.php?option=com_k2&view=itemlist&task=user&id=767493>Online roulette</a> cassino <a href="http://sailingandmore.com/index.php?option=com_k2&view=itemlist&task=user&id=32910"> roulette offers</a>

anpi5rej

wh0cd585602 <a href=http://danazol.reisen/>danazol hereditary angioedema</a> <a href=http://rulide.world/>rulide</a> <a href=http://cozaar.world/>cozaar</a> <a href=http://diamox.world/>where to buy diamox</a> <a href=http://tentexroyal.reisen/>buy tentex royal</a> <a href=http://desogen.world/>read full report</a> <a href=http://levothroid.reisen/>levothroid</a>

Canada online casinos

+best +slots <a href=http://roddom.kremenchug.info/index.php?option=com_k2&view=itemlist&task=user&id=2496539>gladiator Pokies machine</a> new slot <a href="http://clio-travel.com/index.php?option=com_k2&view=itemlist&task=user&id=62461"> livecasino</a>

Australian online casinos

best online slot <a href=http://misericordiaaguiardabeira.pt/index.php?option=com_k2&view=itemlist&task=user&id=21764>gladiator Pokies</a> online slots casino <a href="http://www.powsolnet.com/index.php?option=com_k2&view=itemlist&task=user&id=899392"> slots casino</a>

money online Pokies

online Pokies machines no download <a href=http://magichouse.cl/index.php?option=com_k2&view=itemlist&task=user&id=4886>best online slots</a> +best +slots <a href="http://www.aes.org.co/index.php?option=com_k2&view=itemlist&task=user&id=18724"> roulette offers</a>

onlinePokies

new slots <a href=http://4sigmas.com.br/index.php?option=com_k2&view=itemlist&task=user&id=1673681>Slot machine</a> +play +slot +game <a href="http://xn--modepntet-02aj.se/index.php?option=com_k2&view=itemlist&task=user&id=159081"> live casino sites</a>

gcj8ooql

wh0cd512129 <a href=http://calan.world/>calan</a> <a href=http://xeloda.reisen/>xeloda 500</a> <a href=http://dramamine.world/>dramamine</a> <a href=http://diovan.reisen/>diovan valsartan</a> <a href=http://rhinocort.reisen/>rhinocort</a> <a href=http://shatavari.world/>shatavari</a> <a href=http://allegra.reisen/>allegra prescription</a> <a href=http://pulmicort.reisen/>pulmicort</a>

casino in Australia

play casino Pokies <a href=http://marmorariaprdj.com.br/index.php?option=com_k2&view=itemlist&task=user&id=11675>casino jackpot Pokies</a> Casinos online <a href="http://cartronica.pt/index.php?option=com_k2&view=itemlist&task=user&id=598212"> slot websites</a>

casino Pokies

slots websites <a href=http://sindicatodechoferespichincha.com.ec/index.php?option=com_k2&view=itemlist&task=user&id=1606795>Pokies instant</a> +best +Pokies <a href="http://verticalview.it/index.php?option=com_k2&view=itemlist&task=user&id=767493"> cazino online</a>

xfr890p3

wh0cd556982 <a href=http://atenolol.fund/>atenolol</a> <a href=http://prozac.work/>prozac</a> <a href=http://plendil.reisen/>plendil</a> <a href=http://phenergan.zone/>phenergan</a> <a href=http://trileptal.reisen/>trileptal</a> <a href=http://metformin.schule/>metformin</a> <a href=http://zocor.world/>zocor 20 mg</a>

new slots online

Casino slots <a href=http://www.squarefoot.com.sg/index.php?option=com_k2&view=itemlist&task=user&id=118765>slots flash casino</a> Slots <a href="http://ingespek.nl/index.php?option=com_k2&view=itemlist&task=user&id=21577"> online live casino</a>

slots on line

Incredible hulk slot <a href=http://www.multi-formas.com/index.php?option=com_k2&view=itemlist&task=user&id=305302>roulette bonus</a> Slots <a href="http://theresp.com/index.php?option=com_k2&view=itemlist&task=user&id=21593"> game Pokies</a>

betcasino

cleopatra Pokies <a href=http://undercolombia.co/index.php?option=com_k2&view=itemlist&task=user&id=5992>casino in Canada</a> casino live <a href="http://doctorlaguna.com/index.php?option=com_k2&view=itemlist&task=user&id=31113"> game slots</a>

live casino bonus

money online slots <a href=http://l-design.in.ua/index.php?option=com_k2&view=itemlist&task=user&id=36731>online Pokies</a> casnio <a href="http://yellowdevilz.com/index.php?option=com_k2&view=itemlist&task=user&id=518458"> gambling Pokies</a>

il1t0swq

wh0cd879508 <a href=http://paxil.news/>paxil 80 mg</a> <a href=http://lipitor.directory/>lipitor</a> <a href=http://celebrex.schule/>celebrex</a>

Australian live casino

Online casinos <a href=http://arkiveassessoria.com.br/index.php?option=com_k2&view=itemlist&task=user&id=44836>onlie casino</a> games and Pokies <a href="http://apps-creator.com/index.php?option=com_k2&view=itemlist&task=user&id=753936"> gambling slots</a>

+games +Pokies

fruit machines online <a href=http://burgerdoze.com/index.php?option=com_k2&view=itemlist&task=user&id=534789>rolette</a> Canada online casinos <a href="http://joanramagoshi.com/index.php?option=com_k2&view=itemlist&task=user&id=281153"> Pokies sites</a>

90mh6tbo

wh0cd365183 <a href=http://buy-phenergan.store/>buy phenergan online</a> <a href=http://buy-furosemide.store/>furosemide</a> <a href=http://tadalafilgeneric.pro/>tadalafil generic</a> <a href=http://buyzoloft.store/>zoloft prescription</a> <a href=http://atarax.mba/>atarax</a> <a href=http://antabuse.reisen/>antabuse</a>

k2r935g5

wh0cd410031 <a href=http://flagyl.us.org/>Flagyl</a> <a href=http://genericsynthroid.us.com/>cheap synthroid pills</a>

thino6f0

wh0cd42660 <a href=http://anafranil365.us.com/>order anafranil</a>

slot casino

fruit machines online <a href=http://boreyk.ru/index.php?option=com_k2&view=itemlist&task=user&id=105376>slot machines online</a> slot websites <a href="http://customlasering.co.uk/index.php?option=com_k2&view=itemlist&task=user&id=202376"> +slot +play</a>

casino play online

hulk slot <a href=http://helenahangartner.com/index.php?option=com_k2&view=itemlist&task=user&id=12881>roulette bonuses</a> fruit machines online <a href="http://marmorariaprdj.com.br/index.php?option=com_k2&view=itemlist&task=user&id=11675"> cazino online</a>

9jduaqei

wh0cd732552 <a href=http://genericbentyl.us.com/>buy bentyl online</a> <a href=http://buypropranolol.us.org/>generic propranolol</a> <a href=http://bupropionsr150mg.us.com/>bupropion 150 mg</a>

roullette

casino slot games <a href=http://www.ristorantenostrano.it/index.php?option=com_k2&view=itemlist&task=user&id=3453>blackjack</a> best casino slots <a href="http://imbrostavern.gr/index.php?option=com_k2&view=itemlist&task=user&id=217487"> money slot</a>

online casinos

progressive slot <a href=http://auto-sab.ru/index.php?option=com_k2&view=itemlist&task=user&id=33776>blackjack promotions</a> slots sites <a href="http://www.tele1.ca/index.php?option=com_k2&view=itemlist&task=user&id=17527"> bet casino</a>

Pokies games

best online roulette Australian <a href=http://assosviluppo.it/index.php?option=com_k2&view=itemlist&task=user&id=20613>+roulette +play</a> best online casinos <a href="http://human.ug/index.php?option=com_k2&view=itemlist&task=user&id=30720"> blade slots</a>

online casinos

online casion <a href=http://dugisits.co.za/index.php?option=com_k2&view=itemlist&task=user&id=32200>play roulette online</a> jackpot slots <a href="http://2tmstudios.com/index.php?option=com_k2&view=itemlist&task=user&id=123894"> money online Pokies</a>

7d4s963x

wh0cd263085 <a href=http://albuterol.live/>albuterol</a> <a href=http://confido.reisen/>confido</a> <a href=http://lasix.schule/>order lasix with no prescription</a> <a href=http://celebrex.store/>celebrex 200 mg</a>

progressive jackpot Pokies

best Canada slot sites <a href=http://ncfproject.org/index.php?option=com_k2&view=itemlist&task=user&id=1177521>slots</a> Incredible hulk Pokies <a href="http://www.birdsgate.com/index.php?option=com_k2&view=itemlist&task=user&id=157064"> jackpot slots</a>

top slot sites

best casino <a href=http://stajarcus.cz/index.php?option=com_k2&view=itemlist&task=user&id=21995>gladiator Pokies machine</a> slots websites <a href="http://druck-center-mg.de/index.php?option=com_k2&view=itemlist&task=user&id=21785"> black jack</a>

phgaigpc

wh0cd218232 <a href=http://epivir.reisen/>generic epivir</a> <a href=http://pulmicort.world/>pulmicort</a> <a href=http://neurontin.work/>neurontin</a> <a href=http://lipitor.news/>cheap lipitor online</a> <a href=http://sildenafil.zone/>where to buy sildenafil citrate</a> <a href=http://clonidine.live/>clonidine</a>

casino uk

new slot <a href=http://jetandrotor.com/index.php?option=com_k2&view=itemlist&task=user&id=311341>on line slot</a> +play +slot +game <a href="http://prob.by/index.php?option=com_k2&view=itemlist&task=user&id=857480"> +live +blackjack</a>

+online +roulette

jackpot slot <a href=http://www.psupsabah.gov.my/index.php?option=com_k2&view=itemlist&task=user&id=24177>online Pokies machines no download</a> progressive jackpot Pokies <a href="http://www.blackshark-security.com/index.php?option=com_k2&view=itemlist&task=user&id=7983"> blackjack</a>

fr0yhjbh

wh0cd512131 <a href=http://onlinecymbalta.us.com/>generic cymbalta</a> <a href=http://hyzaar.us.com/>order hyzaar</a> <a href=http://diclofenac365.us.com/>DICLOFENAC NO RX</a>

.